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INDUSTRIES / ALCOHOLIC DRINKS BRANDING

Freelance designer specialising in alcoholic beverage branding and packaging.

I offer creative design services exclusively tailored to the alcoholic drinks sector. With expertise in brand creation, packaging design, and label design for spirits, wine, cider, and beer.

Client experience

  • Glenmorangie
  • Strongbow
  • Ableforth Bathtub Gin
  • Tesco Finest Wine
  • Sainsbury’s Taste The Difference
  • Young’s Brewery
  • Shepherd Neame

I’m a freelance alcohol packaging designer based in Kent, working with brands around the UK. Throughout my design career, I have been immersed in the drinks industry; it’s at the core of what I do. After spending the majority of my time working for agencies in this field, my focus has shifted to brand creation for spirits and alcoholic beverages.

I have extensive experience as a graphic designer in the drinks industry, specialising in brand creation for ambitious start-ups and innovative packaging design for established award-winning brands. My expertise covers various areas within the alcoholic drinks industry, including spirits, RTD’s, wine, cider, and beer.

My passion for this sector ignited during my stint as lead designer at a pioneering global drinks company. Following this, I delved into the wine industry, collaborating with a London agency as a freelance alcohol packaging designer on the rebranding of a multinational retailer’s wine range. This opportunity further enriched my understanding of the wine industry landscape.

Whether you’re embarking on a new brand identity journey or seeking to refresh an existing brand, I offer comprehensive assistance. Additionally, if you require support in brand communication or enhancing your social media presence, I’m here to help.

Freelance Alcohol Packaging Designer
Whisky alcohol packaging designer based in the UK.

WSET accredited

I am WSET accredited (level 2) in spirits helping me understand the liquid behind the label. I believe having knowledge of the product inside the bottle and the process is how to make a brand stand out in a very competitive market. Research is just as important as the creative output. I’m always keen to develop my knowledge to ensure the design outcome is a success. It is a strong part of my creative process.

Below are some of the areas I have design experience in within the alcoholic drinks industry.

Whisky Branding

From quirky Bourbon designs to traditional Scotch Whisky, I specialise in crafting whisky branding and packaging that exudes beauty. I offer creative solutions that effectively convey your brand story while catering to your niche.

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Gin Branding

Gin has fast become popular among the masses. I can provide gin label design that sets you apart from competitors and helps you stand out in the crowd. Adding fresh thinking to a very competitive market.

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Rum Branding

Rum is fast becoming a very popular tipple, and it’s popularity is only on the rise. I can provide effective Rum branding that reflects liquid quality, hints at flavour profile and catches an eager consumers eye.

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Vodka Branding

I can create Vodka branding and label design that gets your brand noticed in what can be a very traditional category. With vodka's popularity on the rise and many new flavours entering the category, now is the time to stand out!

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Wine Branding

A beautiful, authentic wine label design helps suggest to the consumer the complexity of the liquid. I have experience in creating branding and wine label design that will make your bottle hard to resist.

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Cider Branding

I can provide exciting cider label design to help bring an element of craft and story telling to the category. No matter your target audience, a fresh look is bound to get your brand noticed.

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Beer Branding

From craft beer to mainstream brands, eye-catching beer packaging will sell your product. Let's face it delicious beer needs a worthy home. I can create stunning beer label design to attract your target audience.

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Seltzer Branding and RTD products

Hard Seltzer has been taking the UK by storm, with so many unique and different flavours hitting the market. I'm experienced in creating unique and thoughtful seltzer packaging and RTD design that sets you apart in the market.

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View All Case Studies

“ Lara worked as a freelance designer at Designmatic for over 5 years. I’d have no hesitation in recommending her as she has a great eye for detail and was equally comfortable in packaging design and branding. She also has a great personality, is very reliable and works very well under pressure. ”

Scott Thomas, Designmatic

Get in touch

Interested in finding out more or working together on a project?

I’d love to hear from you, lets talk about your project.

t: +44 (0) 7813 452100
e: hello@laracaiulodesign.co.uk