Drinks branding and packaging design for a flavoured spirits range.

Involvement

• Rebrand
• Brand development
• Label design
• Packaging design
• Marketing assets

Creating branding and packaging design for the funky drinks range, Jaffa Cake Spirits. These are delicious concoctions from the distillers at Atom Labs. Each spirit is distilled with oranges, cocoa powder and delicious, real-life Jaffa cakes.

The design challenge

With the gin market being so saturated, it is easy to be ignored by consumers as a newcomer to the market. Jaffa Cake Spirits already had their tasty flavour profile nailed, however they needed a strong brand to match. The branding needed to embody the strong essence of Jaffa Cakes in a unique standout way.

The design solution

The result was simple typography paired with bold, striking colours. The three stripes of colour across the label represent the three layers of the iconic Jaffa Cake. A standout word-mark was used across the range to suggest confidence and boldness of flavours.

Jaffa Cake Gin was received very well by the public, being posted by fashion site Boohoo and making it onto Amazon’s best selling list within it’s first year of release.