Brand identity and packaging design for funky milkshake Brand.

Involvement

• Brand identity
• Label design
• Packaging design

Packaging design and brand identity for The Funky Farmer – an ambitious start-up who wanted a fun and modern identity to bring their lactose-free milkshake brand to life.

The design challenge

The challenge was to create eye-catching branding and packaging design for The Funky Farmer, a start-up with a dream of making lactose-free milkshakes more accessible to consumers removing the stigma behind lactose free products. The client wanted a design that was modern, fun and appealed to the target market consumers of young adults. They wanted the packaging to be visually engaging and hint at the flavour profile.

The design solution

The end result was a simple yet striking design solution pairing playful type and bright colours with a bold and simple illustration. The illustration takes centre stage of the design, doubling as udders of a cow, while also suggesting droplets of milk. Bold, bright colours were used to distinguish between flavour SKUs and to give the brand stand out appeal.