Branding and label design for luxury candle brand wild planet.

Involvement

• Branding
• Ideation
• Logo design
• Brand guidelines
• Brand stationery
• Packaging design
• Print design

Branding and label design for Wild Planet. A luxury brand producing handcrafted candles, blended with pure essential oils sourced from around the world.

The design challenge

The design challenge was to create a brand identity that reflected the quality and ethical background of Wild Planet products. The new branding and label designs needed to reposition them in the luxury, high-end candle and fragrance market. In essence making them stand out against competitors. The products were previously looked past by retailers due to their dated, rustic packaging. With this in mind the new branding needed to reflect Wild Planets values and tell their brand story.

The design solution

The design solution was to create a brand identity that better reflected Wild Planet’s brand values. One of the brand’s unique selling points is that all ingredients are sourced ethically from different places around the world. By result the logo design was created to reflect this, incorporating hands cupping a flower (which also doubled as leaves). The logo aimed to suggest Wild Planet’s core values of protecting nature. Finally the label designs were housed on an elegant black box, offering a level of quality to the final packaging product and giving it a modern feel in hand.