A creative graphic design blog focused on packaging & branding design.

23rd September 2025/Categories: Branding, Packaging, Rum

The Art of Rum Packaging Design: Building a Brand That Sells

Premium rum is on the rise, with start-ups and independent distilleries bringing exciting new releases to market. In this crowded category, effective rum packaging design is vital. The brands that win pair a strong brand identity with distinctive rum label and bottle design to maximise shelf appeal and drive sales in store, on e-commerce, and across social. This post shares principles and practical tips to strengthen rum branding so your product stands out and sells.

14th January 2025/Categories: Branding, Packaging

Creating a Standout Brand in the Growing Low- and No-Alcohol Drinks Market

The low- and no-alcohol market is booming. Health-conscious consumers are turning away from traditional alcoholic beverages in favour of alternatives that align with their lifestyles and values. As a freelance graphic designer specialising in branding and packaging for the drinks industry, I’ve seen how powerful great design can be in this growing sector. In this post, we’ll explore why this trend is reshaping the drinks market and how exceptional branding can help your product succeed when building a low/no-alcohol brand.

4th May 2023/Categories: Branding, Packaging, Spirits, Wine

How to create effective alcohol packaging design

Drinks branding and packaging are essential components of any successful alcohol brand. If you want your product to stand out on shelves, you need to get creative with your drinks packaging design. A drinks packaging designer can help you make the most of your brand’s image and style, while ensuring that the design is practical and attractive. In this blog post, I’ll explain how drinks branding and packaging can make your alcohol stand out on shelves and make it attractive to customers.