A creative graphic design blog focused on packaging & branding design.

14th January 2025/Categories: Branding, Packaging

Creating a Standout Brand in the Growing Low- and No-Alcohol Drinks Market

The low- and no-alcohol market is booming. Health-conscious consumers are turning away from traditional alcoholic beverages in favour of alternatives that align with their lifestyles and values. As a freelance graphic designer specialising in branding and packaging for the drinks industry, I’ve seen how powerful great design can be in this growing sector. In this post, we’ll explore why this trend is reshaping the drinks market and how exceptional branding can help your product succeed when building a low/no-alcohol brand.

5th March 2024/Categories: Packaging, Spirits

Crafting the Perfect Whisky Label: Tips for Stand-Out Bottle Presentation

The first interaction with a whisky label shapes the initial impression, blending elements of artistry, regulatory compliance, and marketing strategy inherent in every bottle. This guide looks into the essential steps for crafting the perfect whisky label—from creating designs that captivate attention to navigating legal requirements and exploring methods for personalising the label to align with your brand and consumers. For those venturing into the world of whisky, this blog aims to steer you in the right direction.

4th May 2023/Categories: Branding, Packaging, Spirits, Wine

How to create effective alcohol packaging design

Drinks branding and packaging are essential components of any successful alcohol brand. If you want your product to stand out on shelves, you need to get creative with your drinks packaging design. A drinks packaging designer can help you make the most of your brand’s image and style, while ensuring that the design is practical and attractive. In this blog post, I’ll explain how drinks branding and packaging can make your alcohol stand out on shelves and make it attractive to customers.