Brand identity and label design for a cold pressed juice drink brand.

Involvement

• Brand identity
• Ideation
• Packaging design
• Brand collateral

Brand identity and label design for Raw. A premium cold-pressed juice brand based in Qatar, specialising in nutritional detox cleanses.

The design challenge

The challenge was to create a strong brand identity for Raw Juice, which summarised their brand vision: to make plant-based products accessible to all. Cold pressed juices were still a relatively new concept in Qatar when the brand was born 10 years ago. Their original branding and packaging design was cold, outdated and lacked product consistency. The client wanted a modern brand that would stand out in a competitive market and represent the honest ingredients of their drinks.

The design solution

The solution was to create a bold visual identity that would put the emphasis on natural ingredients. The geometric leaf logo was inspired by the pointy angles of the Qatar flag – which symbolises pride and independence. As a result the angles from the brand mark were then followed through into the design and filled with fresh and vibrant colours to differentiate between flavours.