Skip to content

INDUSTRIES / FOOD BRANDING

Freelance graphic designer specialising in food brand design.

Creating bespoke branding and packaging design solutions within the food sector. From modern FMCG brands to quirky, artisanal start-ups, ensuring the best creative solution for your brand.

Client experience

  • Birds Eye
  • Sainsbury’s
  • Nestlé
  • Nakd
  • Oreo
  • Suchard Chocolate

I’ve had the pleasure of creating brand identities and packaging design for many exciting and emerging categories within the food sector. From healthy snack brands to indulgent chocolate products, I can help create your perfect brand vision.

Being a self confessed foodie, exciting branding and packaging design is always the first thing to catch my eye. If something looks enticing and engaging the chances are the consumer will want to investigate and purchase your brand, but of course your tasty products will keep them coming back for more.

I have over a decade of experience working with exciting food clients including Sainsbury’s, Suchard’s and Oreo. This experience has been gained through working with agencies across Kent and London specialising in the industry. Therefore I understand the fast paced nature of the FMCG world, and am no stranger to tight deadlines. Working hard, under pressure without sacrificing design quality.

Food brand design for vegetarian ready meal
Food branding and packaging design for healthy snack range

Bringing your food brand to life

New brand creation is one of the areas I specialise in. If you’re a start-up who is keen to launch a new food product, but doesn’t know where to start I can offer a hand to get your brand off the ground. I know it can be daunting starting a new business but I have the tools to take your product from initial design concepts through to a final printed product. I am also able to communicate with suppliers to find the best packaging solutions if needed.

Every project I take on starts with extensive research so I can understand your goals and can become an expert in your field. I take the time to understand your brand and your key values to ensure the best possible outcome for your brand. Learn more about my process here.

Below are some of the areas I have design experience in within the food industry.

FMCG Branding

Packaging for FMCG (Fast-moving consumer goods). I can create FMCG packaging design that brings innovation and creativity to the existing big brand world.

LET’S START A PROJECT >

Kid's Food Branding

Creating fun and engaging packaging design that connects with both the child and the parent, conveying all the important information in a delightful way.

LET’S START A PROJECT >

Healthy Snack Branding

Providing healthy snack branding and packaging design that looks as good as the health benefits for your body. From plant based to protein shakes. Having engaging packaging will get you noticed.

LET’S START A PROJECT >

Cakes & Confectionery Brands

From premium chocolate packaging design to luxurious birthday cake branding. I can create delicious packaging to tempt all consumers.

LET’S START A PROJECT >

Restaurant & Cafe Branding

Creating logo design and branding for restaurants and cafes. Applying the branding across all needed materials from menu design through to social media platforms.

LET’S START A PROJECT >

View All Case Studies

“ Lara worked as a freelance designer at Designmatic for over 5 years. I’d have no hesitation in recommending her as she has a great eye for detail and was equally comfortable in packaging design and branding. She also has a great personality, is very reliable and works very well under pressure. ”

Scott Thomas, Designmatic

Get in touch

Interested in finding out more or working together on a project?

I’d love to hear from you, lets talk about your project.

t: +44 (0) 7813 452100
e: hello@laracaiulodesign.co.uk